We craft handcrafted Indian jewellery for the modern wardrobe, where a kundan choker can meet a silk shirt, and jhumkas can turn up at rooftop brunches. Each piece is thoughtfully designed in India and made to travel the world, especially to our growing community in the UK, where Anayah is redefining how Indian jewellery is worn, gifted, and passed down.
What makes Anayah different is what you feel when you wear us. Our pieces aren't just ornate, they're intentional. We don’t just recreate the past; we reimagine it. Whether you're looking for Indian bridal jewellery that feels fresh or statement fashion jewellery that blends culture with confidence, every Anayah collection is a bridge between generations and moods. You’ll find drama, yes, but also balance. Because beauty lies in knowing when to hold back, and when to turn heads.
Our jewellery doesn’t come off an assembly line. It’s made by artisans, each with a deep knowledge of traditional techniques and an eye for the now. From Indian traditional jewellery that honours centuries-old craft to our modern Indian jewellery sets and stunning Indian costume jewellery, Anayah is for women who want more than sparkle. They want stories. They want soul. And that’s why no two Anayah pieces feel the same, they’re made to become part of your story, not just your outfit.
And the world is noticing. Our work has been featured by Vogue, Harper’s Bazaar, Elle, Brides Today, The Word, and so many more, but what matters more to us is how real women are styling Anayah. Brides wear us at haldi ceremonies, stylists pair us with real, authentic outfits, and celebrities bring our pieces into their runway looks. We’re proud to be making space for luxury demi-fine jewellery that doesn’t follow a rulebook, but follows you, wherever you're going next.
Lately, there’s been a quiet shift. People want jewellery that feels lighter, more intentional, yet still holds meaning. That’s where demi-fine comes in, and why it’s become a new obsession. Our take on demi-fine jewellery blends gold plating, real gemstones, and enduring craftsmanship, without the pressure of old-school formality. It’s elegant, yes. But it’s also easy, emotional, and completely yours. At Anayah, luxury isn’t about excess. It’s about essence.
