Our STory
Introducing latest trends in jewellery world and making it available for our global family

A modern, celebratory brand with timeless costume jewels that introduces your personality in moments. Inspired from India’s heritage jewellery art, Anayah is a beautiful amalgamation of handcrafted contemporary jewellery that uses time-tested techniques to bring alive opulent pieces for the modern woman. Where she plays many roles in her life but embraces her femininity with freedom!


Founded by Nilofar Jaques, and influenced by her father’s inspirational journey, each collection is crafted in India and celebrates its vibrant heritage and meticulous workmanship.

Anayah is particularly known for its bespoke vertical- allowing brides and women to personalise each piece.

Anayah comprises of colourful, cheerful assortment of sharply-priced costume jewels that feel completely accessible and can break out on any occasion, representing extravagant, traditional or even playful moods.

Traditional kundan pieces come together with modern Cubic Zirconia designs that promise an array of classic fine styles & fashion-forward pieces, The growing line of accessories for men comprise of intricately-crafted kurta buttons, cufflinks, lapel pins and wedding add-ons.

From symbolic, life-long jewels that make for family heirlooms to everyday contemporary essentials, we are here to add a personal flair to make any look feel uniquely yours!